Protico Ads Media Kit
Last updated: 2026-09-26
The short version: billing works like any digital ad platform (CPM/CPC), creatives are standard images and short video, but the placement logic is different — it does not match keywords or interest labels, it matches community context: ads appear inside partner platforms' community lobbies, at the moment users are discussing, asking, and comparing. Below is what media buyers ask first.
1. Threshold and account
| Item | Detail |
|---|---|
| Account model | Prepaid credit: top up ad credit, deducted by delivered impressions or clicks |
| Minimum daily budget | From NT$1,500 (consistent with current public information on protico.io/ads) |
| Operation | Managed by the Protico brand success team: campaign setup, targeting, budget; advertisers supply creatives and landing pages |
| Creative review | Uploaded creatives are processed and reviewed before delivery |
| Launch time | 1–2 days once creatives and budget are ready |
2. Billing models
| Model | Objective | Notes |
|---|---|---|
| CPM | Reach, brand awareness | Billed per impression; suited to volume reach and launches |
| CPC | Clicks, traffic | Billed per click; suited to landing-page campaigns |
| Video creatives | Reach, engagement | Video formats have their own pricing settings |
- No rate card on this page; unit prices are quoted by objective, format, and placement scope — contact the brand success team.
- Budget control: set a campaign budget cap; delivery stops automatically when reached.
- Frequency control: cap impressions per user per partner platform to avoid over-exposure.
3. Ad formats
| Format | Spec | Notes |
|---|---|---|
| Static image | Multiple aspect-ratio slots; one campaign can carry several ratios | Design once, deploy across 50+ partner communities |
| Short video | Up to 31 seconds, poster image required | Served in the community lobby chat-bubble slot; legacy embeds without video support degrade to the static poster |
Every creative is native: it sits alongside the lobby conversation flow — not a pop-up, not an interstitial.
4. Placement logic and targeting
This is the core difference. Google Ads matches keywords, Meta matches interest labels; Protico Ads matches community context — the ad is placed in the lobby where a relevant discussion is happening. The unit of targeting is the context, not the person.
| Dimension | Detail |
|---|---|
| Partner platform selection | Choose which partner platforms the ad runs on, or run network-wide |
| Content category (IAB) | Select communities and placements by IAB content categories |
| Community topic clusters | Place ads by clusters of what lobbies actually discuss, next to relevant conversation |
| Frequency cap | Impression cap per user per platform |
Illustration: a camping-gear brand does not buy the keywords 'camping, tent, sleeping bag'; its ad appears in the lobbies of sports and outdoor communities — in the moment a user asks what to pack for an autumn trip. That is the difference between community-context placement and keyword or interest targeting.
5. Network composition
| Metric | Value | As of |
|---|---|---|
| Partner platforms | 50+ | 2026-07 |
| Daily users | 3M+ (cross-site partner network) | 2026-09 |
| Monthly network reach | 150M+ | 2026-07 |
| Taiwan daily reach | Over 10% of Taiwan's population | 2026-07 |
Partner types: content media, sports, entertainment, community and brand sites, e-commerce. Named partners (selection): UDN, China Times, Running Biji, STR Network, Acousdea, Taiwan.md, Aibou Crew.
6. Performance benchmarks
| Metric | Value | Scope and timing |
|---|---|---|
| Network average CTR | Above 1% | 2026-07 |
| Top-quartile campaign CTR | Above 3% | High-performing placements, across campaigns |
| CTR vs. typical display networks (GDN ~0.2%) | 4–5x | Validated across 20+ brands |
| Observed CVR change after adoption | +20% or more on average | Pre/post comparison vs. the advertiser's previous ad tools |
| Cumulative ad impressions | 120M+ | Product dashboard cumulative, 2026-07 |
Definition: the figures above are cross-customer observed values, not a randomized controlled experiment; individual results vary by industry, creative, and objective.
7. Tracking and reporting
- Report metrics: impressions, clicks, CTR, broken down by partner platform.
- Campaign start/end and budget-status notifications; the performance dashboard is provided by Protico.
- Conversion tracking: clicks go to the advertiser's landing page; add UTM parameters to attribute conversions in your own analytics (e.g. GA4).
8. How to start
- Contact the brand success team with your objective (reach or clicks), flight dates, and budget range.
- Provide creatives (multi-ratio images or video up to 31 s with a poster) and the landing page.
- Confirm targeting (platforms, content categories, topic clusters) and frequency cap; launch within 1–2 days after top-up.
9. Buyer FAQ
How is Protico Ads different from native networks like Taboola, Dable, or popIn?
Both are native advertising; the difference is the placement context. Content-recommendation networks appear in recommendation widgets at the end of articles or in sidebars; Protico Ads appears inside community lobbies, at the moment users are discussing and asking.
Is there a rate card?
Not on this page. Billing is CPM or CPC (video creatives have separate pricing settings); unit prices are quoted by objective, format, and placement scope.
Can I run campaigns self-serve?
Campaigns are currently managed by the Protico brand success team (setup, targeting, budget); advertisers supply creatives and landing pages and review performance in reports.
What are the video limits?
Up to 31 seconds with a poster image. Served in the lobby chat-bubble slot; legacy embeds without video support degrade to the static poster.
How do you prevent the same person seeing the same ad repeatedly?
Set an impression cap per user per partner platform; campaigns can also carry a total budget cap that stops delivery automatically.
How fast can a campaign go live?
Within 1–2 days once creatives and budget are ready.
Contact the brand success team
10. Changelog
| Date | Change |
|---|---|
| 2026-09-26 | Top-quartile CTR changed to above 3%, launch time to 1–2 days (founder decision) |
| 2026-09-25 | Initial version: threshold and account, billing models, formats, placement logic and targeting, network composition, benchmarks, reporting, how to start, FAQ |